Introducing Brand Stories: LLM-powered, narrative-driven targeting

Brand Stories is a new brand agent capability that drives measurable brand lift by placing your ads alongside content that deepens audience connection. You define the narratives and audience motivations your brand agent should prioritize, giving you control over how your campaigns connect with culture and context. When we introduced brand agents, we described them as your always-on media buyer—an AI you control and configure with your brand's strategy, standards, and values to evaluate every impression. Brand Stories adds a key layer of control, translating brand strategy into brand lift.

Available within Scope3's Agentic Advertising Platform, Brand Stories works alongside Brand Standards and media quality controls to translate your brand's strategy into transparent, measurable decisions that move brand perception metrics.

As Alex Siddall, Chief Strategy Officer at OMG Connect, puts it: "Brand Stories gives us the mechanics to curate inventory at the speed of culture itself."

What are Brand Stories?

Brand Stories is one of three core configuration layers in your brand agent. It translates your brand's narratives, audience motivations, and voice into media-buying decisions that drive brand lift across the open web.

This capability complements your Brand Standards and media quality controls, introducing new flexibility for content-based targeting. It enables you to capture:

• Narratives you want associated with your brand
• Audience motivations and interests that drive engagement and recall
• Voice and tone that reflect how your brand should show up
• Exclusions for themes or topics that don't align

Your brand agent will evolve alongside your campaigns, your audience, and the culture around them. Marketers have long struggled to balance reach with relevance. Brand Stories solves this by grounding media buying in contexts that actually move brand perception. The result: campaigns that deliver both scale and brand lift.

• Deeper resonance: Brand Stories ground campaigns in what audiences value and what motivates them—not just surface-level context. Ads that align with what audiences care about improve recall, favorability, and purchase intent.
• Multiple narratives for different perception goals: Run more than one story at a time (for sustainability, innovation, or community, for example), each shaping brand perception differently across audience segments.
• Holistic integration protects brand equity: Brand Stories work seamlessly with Brand Standards and media quality controls, so your brand agent can balance resonance with safety and sustainability—protecting the brand lift you're working to achieve.

How do I build Brand Stories?

Building your brand's stories on Scope3's Agentic Advertising Platform is faster than ever. With our new Story Builder feature, simply upload your existing marketing assets—like media briefs, campaign plans, or brand guidelines—and let the model generate tailored Brand Stories prompt options. Story Builder analyzes your documents and produces ready-to-use prompts that capture your brand narrative, audience motivations, and strategic priorities, all calibrated to contexts that drive brand lift.

Prefer to craft your prompt from scratch? You can still build manually using our prompting environment. Write your brand story, calibrate it against sample content (including news, articles, and web pages), and deploy it within your brand agent.

The five ingredients of winning Brand Stories

Whether you use Story Builder or write your own prompt, a winning Brand Stories prompt consists of five key ingredients that work together to drive brand lift:

1. Brand narrative: Your unique story, market position, and what makes your brand compelling to consumers.
2. Ideal customer profile: Detailed personas including demographics, psychographics, and journey stage to reach audiences most likely to shift perception.
3. Content exclusions: Specific themes, topics, and content types that don't align with your brand values or could undermine brand equity.
4. Brand voice and messaging: How you want to be perceived and key messages that drive connection and recall.
5. Customer interests: What your audience cares about—their passions and motivations that create receptive contexts for your message.

How can brands use Brand Stories?

Every advertiser approaches Brand Stories differently based on their unique objectives. Whether you want to improve brand favorability, increase consideration, or shift perception on specific attributes, the prompting environment gives you the flexibility to decide what matters most.

• Optimizing budgets: A DTC brand might use Brand Stories to guide spend toward environments where their narrative resonates most, driving brand consideration while lowering emissions.
• Persona emulation: The Brand Stories LLM can inhabit the persona of your ideal customer profile (ICP) to identify the content and narratives that will resonate most with them. For example, you might include in your prompt that your ICP is "outdoor enthusiasts who live in major metropolitan areas." The agent will "think" like that persona and buy inventory where they're most likely to spend time online.
• Narrative and persona ideation: Using the Story Builder tool, Brand Stories can also suggest different narratives and personas based on your inputs to expand your campaign options. For example, given a campaign brief specifying a large target audience segment, Story Builder can surface multiple personas within that segment, with unique narrative approaches to each.
• Multi-narrative campaigns: A global B2B technology company could deploy two stories at once—one centered on sustainability, one on innovation—allowing their brand agent to reach different audience mindsets without fragmenting the campaign.

While each brand applies Brand Stories differently, all benefit from a shared outcome: smarter media buying that reflects their strategy more authentically.

How can I start storytelling?

Ready to drive brand lift through smarter targeting? Brand Stories is live today within Scope3's Agentic Advertising Platform, the industry's first system for agentic media buying. You can log in now to configure stories for your brand agent, test it against live content, and activate across your preferred DSPs and SSPs.

If you'd like support with any of these steps, reach out to the Scope3 team to help design, refine, and launch your first Brand Story.