September 30, 2025
Encore Digital finds a new approach to suitability, drives more attention for B2B advertisersAfter taking just one week to create and calibrate brand agents with Brand Standards, Encore delivered measurably better engagement for three client campaigns while also improving brand safety, without impacting other media KPIs. With 99% suitability scores and performance gains in attention and viewability, Brand Standards proved its worth as Encore's new competitive advantage for demanding B2B clients.
September 15, 2025
Reinventing Brand Safety with Butler/Till: First Agency to Launch a Scope3 Brand AgentFor Butler/Till, ensuring their pharmaceutical client only appeared in brand-safe environments was mission-critical. But traditional brand safety tools were blocking too much, including valuable news content and nuanced but appropriate articles, and missing high-risk content that didn’t match keyword lists. Butler/Till needed a precise, intelligent solution to reduce risk while unlocking reach to key patient audiences.
August 21, 2025
How Scope3 Brand Agents Helped Draft Digital & Lot of Happiness Reclaim Wasted Media InvestmentIn today’s fragmented media landscape, advertisers are increasingly demanding more nuanced control over where their ads appear. For brands with strong values or sensitive messaging, the risk of misalignment remains high, but new technologies are empowering marketers with more precise and dynamic control than ever before. Agentic AI is starting to reshape how media is bought and sold – and specifically how brand safety and suitability are managed in environments ranging from programmatic to popular social platforms.
April 17, 2025
The Path to Measuring and Slashing Social Advertising EmissionsAs brands prioritize sustainability, measuring carbon emissions across every advertising channel has become essential to responsible media planning. Our recent partnership with Snap and EssenceMediacom underscores how collaboration within the industry is driving key learnings to deliver carbon reduction, media efficiency, and campaign performance.
April 3, 2025
Nature’s Path and boa use Media Reporting to merge sustainability and performance on socialBy partnering with boa and Scope3, Nature's Path reduced campaign emissions and also transformed its social media strategy for long-term sustainable growth.
February 28, 2024
Scope3 Drives 70% Reduction in Publisher’s Average EmissionsScope3’s work with a global publisher and their ad ops team led to an impressive 70% decrease in the publisher’s average emissions from advertising, improving from an initial 366 gCO₂PM to 113 gCO₂PM in the US. Making these adjustments reduced emissions while also delivering two key business benefits: renewed health of the ad stack and deeper partner relationships, all while delivering no negative impact to revenue as a result of streamlining partners. 
November 14, 2023
Putting Sustainability Into Action: A case study with Sanofi and Scope3Climate change is one of the greatest threats to human health. As a global healthcare company Sanofi is focused on improving people’s lives. Today, that goes hand-in hand-with preserving a healthy planet. That’s why sustainability is truly central in their governance and strategic decisions at all levels. They started by improving the efficiency of their physical supply chains (like production and manufacturing), but it became clear the global media team could play a role in making progress on these pillars, too. This realization led to an innovative marketing opportunity with Scope3.